Optus Sport Gains Exclusive LaLiga Rights
Optus Sport has extended its international football broadcast rights offering after announcing it has secured the exclusive Australian broadcast rights for Spain’s top-flight league, LaLiga.
The multi-year partnership will see Optus Sport stream an additional 380 matches per season from LaLiga live and on-demand, with select live matches from LaLiga SmartBank, the second-tier in Spain, as well as a range of other highlights, news, and review programmes.
The league now joins the English Premier League (EPL) on Optus Sport, as well as the UEFA EURO 2024, UEFA Women’s EURO 2022, the FIFA Women’s World Cup 2023, and other UEFA and international competitions.
Optus vice president of TV, content and product development, Clive Dickens, said the deal sees Optus Sport expand to cover more of the biggest clubs and athletes in football.
“We are delighted to announce that Optus Sport has secured these exclusive LaLiga rights here in Australia,” Dickens said.
“The addition of Spain’s top professional league to Optus Sport’s line-up of premium rights shows our continued commitment to acquiring the world’s best football, that our customers love.
“We look forward to bringing an unprecedented level of LaLiga coverage to Australian fans and partnering with them to significantly expand interest in LaLiga,” he said.
LaLiga audiovisual director, Melcior Soler, said: “At LaLiga we always look for best-in-class partners to deliver Spanish football to fans everywhere.”
“Our agreement with Optus Sport ensures people in Australia will be able to enjoy LaLiga to the fullest.
“This is going to be even more important now to fans down under with some of Australia´s top talent represented in LaLiga clubs,” Soler said.