Nine Unveils Heavyweight Sponsor Portfolio for 2026 Australian Open

Nine has released its commercial roster for the 2026 Australian Open, releasing a suite of partners and sponsors headlined by major new signings and “tech-led” broadcast integrations.

As the 15-day Grand Slam progresses at Melbourne Park, the organisation has capitalised on its integrated ecosystem, spanning broadcast, streaming (9Now and Stan Sport), publishing, and audio, to secure a dominant market position for the summer.

The 2026 lineup features three significant newcomers: realestate.com.au, Qantas, and Amazon Prime.

These brands join a “heavyweight” list of returning sponsors, including Kia, Uber Eats, Chemist Warehouse, ANZ, Bupa, Chubb Insurance, Peters Ice Cream, Google, Haier, Journey Beyond, L’Oréal, and Visit Victoria. The scale of the portfolio reflects the tournament’s status as a premier cultural moment capable of delivering mass reach in a fragmented media landscape.

Stating that the 2026 integrated ecosystem has reached a new level of sophistication, Nine’s National commercial director – Sport, Andrew Cann, said: “The Australian Open remains the undisputed heavyweight of the summer, offering our partners an unmissable opportunity to connect with millions of emotionally engaged Australians.”

“This year’s line-up is testament to the fact that Nine’s Summer of Tennis is the premier cultural moment that delivers a proven, unmatched uplift in brand metrics,” Cann said. 

Strategic Tech Integrations

Nine is redefining the viewer experience by moving beyond traditional spot placements toward native, tech-driven storytelling:

• realestate.com.au: Utilising new “Ball Tracking” statistical technology to provide live matchplay insights between points.
• Amazon Prime: Owning high-impact segments “Fast Ace of the Match” and “Fast Moments” to reinforce its speed-of-delivery brand proposition.
• ANZ: Evolving its recognisable “Falcon Cam” with 4D drone and Fly Cam technology, providing a bird’s-eye view of the precinct while highlighting its 24/7 fraud protection.
• Google Pixel: Deploying contextually relevant “Time to Switch” creative specifically timed to coincide with players changing ends.

In a first for the network, Nine has also opened advertising opportunities on Stan Sport for the Grand Slam, allowing brands to access a unique subscription audience in a premium, 4K-enabled environment.

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