HomeIce HockeyNHL Clubs Sign First Ever Jersey Sponsors

NHL Clubs Sign First Ever Jersey Sponsors

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NHL Clubs Sign First Ever Jersey Sponsors

Ahead of the 2022/23 NHL season, which will mark the first time in the league’s history clubs will be allowed to sign jersey sponsors, both the Columbus Blue Jackets and Washington Capitals have secured major sponsors.

So far, the Capitals and Blue Jackets are the only clubs in the NHL to secure jersey sponsors ahead of the season, as the league continues its drive for more revenues to go directly to clubs after the COVID-19 pandemic, allowing jersey sponsorships and helmet sponsors in recent years.

The Blue Jackets new jersey sponsorship with auto glass repair company, Safelite, will cover the club’s home, away and alternate jerseys for the next three seasons, while the Capitals partnership with Caesars Sportsbook covers only the club’s home and alternate jerseys in a US$6 million deal.

The Capitals are expected to confirm an additional jersey sponsorship for their away jerseys at a later date prior to the start of the 2022/23 season.

Discussing the Blue Jackets extended partnership with Safelite, who has been a partner of the club since 2010, Columbus Blue Jackets chief operating officer, Cameron Scholvin, said the partnership is a show of strength of the NHL’s new measures after the club benefitted from respective home and away helmet partnerships with both DSW Designer Shoe Warehouse and iDesign.

“We are excited to elevate our partnership with Safelite into a historic one as the franchise’s first ever jersey sponsor,” Scholvin said.

“When we started this process, we set out to partner with a national brand that has strong ties to Columbus and who shares the values we have for serving the community and providing world-class service to our customers.

“Safelite is just that company.

“We knew we wanted to have a clean and consistent look on our jerseys, but it would have to be the right partner at the right investment.

“We were comfortable with Safelite as the right brand and that we were getting fair market value for both the home and road jerseys, so it made sense to work with just one partner as opposed to multiple partners as we did with our helmets,” he said.

The club did not reveal the financial terms of the partnership with Safelite, but has been reported as a seven figure deal over three years.

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