Netball Australia Appoints New Executive General Manager, Commercial and Brand

Netball Australia has announced the appointment of Ben Slack as their new Executive General Manager (EGM) of Commercial and Brand. With over 20 years of experience in sports marketing and commercial partnerships, Slack’s expertise spans major global events, including roles with World Rugby and Tennis Australia.

His appointment comes during a period of significant growth for netball, driven by record attendance, strong broadcast viewership, and continued partnership success. Slack aims to further develop the sport’s commercial opportunities, particularly with the upcoming 2027 Netball World Cup in Sydney. 

Netball Australia Chief Executive Stacey West said Mr Slack’s commercial experience was a perfect fit for netball as it executes a bold and innovative growth strategy. 

“The sport is in a strong position to drive sustained partnership growth with more than one million grassroots participants, established long-term stakeholder relationships and the best netball competition in the world, Suncorp Super Netball,’’ Ms West said. 

Suncorp announced at the Super Netball Grand Final in Adelaide this month they would be renewing their long-term partnership with Netball Australia. 

“With the world champions the Origin Australian Diamonds hosting the 2027 Netball World Cup in Sydney, it is an exciting time to be involved in the sport and this new appointment will help ensure we maximise the significant commercial opportunities in front of us.’’ 

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