After the end of the 2021 Australian Open (AO) last week, Nielsen has revealed the most digitally influential tennis players who take part in the Grand Slam at Melbourne Park.
Nielsen’s InfluenceScope examines resonance score of athletes across social media by looking at how fans respond to athlete personality via engagement and associated sentiment, as well as reach score and quality of reachable audience.
Leading all other competitors from the 2021 Australian Open was Austrian, Domini...