Metricon Homes commit to Melbourne Victory in new deal
Metricon Homes commit to Melbourne Victory Football Club as the Principal Partner for the 2018/2019 Season.
As the front-of-shirt partner for the 2018 AFC Champions League, Metricon Homes will now have their logo displayed on the playing jerseys for the upcoming Hyundai A-League season.
In addition to apparel branding, the partnership will provide Australia’s No.1 home builder greater IP across all club assets including signage, in-stadia activation and digital, allowing Metricon to build a stronger association with members, fans and the wider community.
Melbourne Victory Chairman, Anthony Di Pietro said: “We are extremely proud to expand our partnership with Metricon after their backing of the club for the AFC Champions League.”
“Aligning with like-minded organisations is crucial for our football club so to partner with a brand like Metricon – who are leaders in their respective industry and hold a strong sense of family values – makes them an excellent fit for us.”
Metricon Homes CEO, Mario Biasin also believes it is a fitting coming together of two leading organisations.
“Both personally and professionally we have a long association with Melbourne Victory and naturally are proud to uplift our support, stepping up to being Principal Partner,” said Biasin.
“On the eve of the season with what’s shaping up to be the biggest Derby to date in 10 days’ time, we’re truly delighted to not only continue our involvement but to part of the next phase of success for the football club.”
Melbourne Victory will formally debut the Metricon Homes branding on its playing kit in Round 1 of the A-League season on Saturday, 20 October against Melbourne City at Marvel Stadium, 7.50pm.