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HomeRugby LeagueMelbourne Storm Named Australia’s Most Supported Club

Melbourne Storm Named Australia’s Most Supported Club

Melbourne Storm Named Australia’s Most Supported Club

The latest Roy Morgan report has revealed the Melbourne Storm as Australia’s most supported club in 2021 with 1.2 million supporters.

The number is a 28.7% increase on the 2020 numbers, with the NRL as a whole growing by more than one million supporters from 2020, recording a 19% growth of Australians aged 14+, totalling 6.3 million supporters.

Across the league, 11 of the 16 NRL clubs have recorded a growth in supporters from 2020 numbers.

The Brisbane Broncos ranked as the only other NRL club with over one million supporters, recording 1.03 million, and increase of 15% from 2020 numbers.

The Storm beat out the AFL’s most supported club, the Sydney Swans, who recorded 1.03 million supporters in the data released in September by Roy Morgan.

Across the entire AFL, throughout 2021 the league totalled 8.86 million supporters, an increase of 1.3 million (17.7%) from 2020.

Behind the Sydney Swans for the AFL, the Collingwood Magpies, West Coast Eagles, Brisbane Lions, and Adelaide Crows round out the top five most supported clubs, while the Parramatta Eels, North Queensland Cowboys, and South Sydney Rabbitohs round out the top five behind the Storm and Broncos.

Roy Morgan industry communications director, Julian McCrann, said: “The Melbourne Storm have been clearly the most successful club of the last two decades making the NRL finals for 11 years straight, winning three premierships in the last decade in 2012, 2017, and 2020, and featuring in 9/15 grand finals and winning five of them.”

“In fact, the last time the Storm missed the finals after playing a full season without a points deduction (as in 2010) was in 2002, nearly twenty years ago,” McCrann said.

On the AFL figures, McCrann said: “The biggest winners in terms of increasing their support over the last year are unsurprisingly the clubs that have enjoyed success on the field in the 2020 and 2021 seasons as well as the two newest clubs in the AFL.”

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