McLaren Racing Announce Landmard Partnership with PUMA

McLaren Racing has announced a multi-year global partnership with sportswear giant PUMA, designating the German firm as the team’s official kit and apparel partner from the 2026 season.

The agreement, announced on 20 January 2026, represents a high-performance shift in the club’s commercial strategy, replacing Castore as the supplier for McLaren’s entire competitive portfolio.

The partnership arrives at an important moment, following a dominant 2025 campaign in which it secured both the Formula 1 Constructors’ and Drivers’ Championships (with Lando Norris).

PUMA will now supply technical kit for the McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, and the F1 Academy and Sim Racing entries.

Furthermore, the deal covers the newly launched McLaren United AS WEC Hypercar Team, set to debut at the 24 Hours of Le Mans in 2027.

Commenting on the partnership, CEO of McLaren Racing, Zak Brown, said: “I cannot think of a better partner than sportswear giant PUMA to help us supercharge our portfolio of fan wear,”

“We know fans want to express their passion for our sport both at and away from the track, and PUMA’s innovative approach to design and culture will offer exciting collections worldwide,” Brown said.

Describing the partnership as a significant honour, particularly following McLaren’s 2025 title-winning success, PUMA CEO, Arthur Hoeld, added: “We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections.”

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The collaboration is strategically bifurcated into two distinct streams to maximise commercial reach:

Replica Collection: Launching 2 February 2026, this line utilizes high-performance fabrics mirrored after the official team attire worn by Norris and teammate Oscar Piastri.

Lifestyle Collection: Launched 20 January 2026, this range fuses McLaren’s recognisable “Papaya” heritage with contemporary streetwear silhouettes.

To activate the partnership, a series of immersive fan experiences and “unique drops” will debut at the season-opening Australian Grand Prix in Melbourne this March.

By aligning with PUMA, McLaren aims to leverage the manufacturer’s global retail footprint to deepen engagement with its rapidly growing international fanbase, further consolidating its commercial position as the “team of the moment” in global motorsport.

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