McLaren, K-Swiss Announce Multi-Year Partnership

McLaren Racing has announced a multi-year deal with footwear brand, K-Swiss, which sees them become an official partner from the 2023 Formula One (F1) season.

The deal will see both McLaren and K-Swiss create footwear for pit crews and engineers, as well as a limited collection being released to the public.

Commenting on the partnership, McLaren Racing director of licensing, ecommerce and esports, Lindsey Eckhouse, said: “It is a pleasure to welcome K-Swiss to the McLaren Racing family and Formula 1.”

“We are excited to work with a brand which has such a strong heritage and can provide our team with footwear that is reliable with a focus on performance while looking fantastic.

“I can’t wait for the release of the collection,” Eckhouse said.

K-Swiss international brand president, Dave Grange, added: “We are honoured to be part of this exciting new and multi-year partnership and are looking forward to be joining McLaren on the racetrack.”

“Each brand boasts a heritage that reflects the other’s, replete with perseverance, innovation, and excellence.

“We hope that with this new partnership we develop a new base of loyalists and extend our legacies further,” Grange said.

Additionally, the footwear company is focusing on growing its influence and reach, with McLaren supporting them by creating “tentpole moments” throughout the racing calendar.