Fan Engagement 2 min read

Manly Sea Eagles Record-Breaking Raffle Boosts RSL LifeCare

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The Manly Warringah Sea Eagles have celebrated a significant commercial milestone, with the club’s 50–50 Charity Raffle delivering its largest-ever match-day prize pool at 4 Pines Park.

During the high-stakes ANZAC Round clash against the Parramatta Eels, the total pool reached a record $13,128, reflecting a powerful surge in fan generosity.

The initiative is a mechanical necessity for the club’s social responsibility framework, allowing the Sea Eagles to leverage major event attendance to generate non-football related revenue for community causes.

Record Prize and Charitable Impact

The raffle operates on a split model where half of the total proceeds are awarded to a single winner, while the remaining half supports the Sea Eagles Foundation and nominated charity partners.

  • The Winner: Longtime Manly Member Maryanne Attard secured a windfall of $6,564, receiving the cheque during the half-time break of the Sea Eagles’ 33-18 victory.
  • The Beneficiary: As the official charity partner for the ANZAC Round, RSL LifeCare received the remaining $6,564 to support its veteran services and aged care programs.

“I think the 50-50 Raffle is a great way for our club to support various charity partners,” Attard said following the win.

The record pool underscores the effectiveness of the raffle in engaging the “Maroon and White” faithful during culturally significant fixtures like the ANZAC Round.

Operational Success at 4 Pines Park

The success of the raffle was driven by a coordinated effort between match-day volunteers and digital sales platforms. The Sea Eagles have optimised the raffle’s accessibility by:

  • Omnichannel Sales: Tickets are sold both online in the lead-up to the game and via mobile volunteers dressed in high-visibility green throughout the stadium.
  • Strategic Phasing: High-profile rounds, such as the ANZAC Round, are utilised to maximise the visibility of the club’s foundation and its partners.

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