HomeFree ArticleLatest NewsMadrid Open Extends Mutua Partnership

Madrid Open Extends Mutua Partnership

Madrid Open Extends Mutua Partnership

Spanish insurance group, Mutua, has renewed their partnership with the Madrid Open until 2027.

The deal was formalised by the director of the Madrid Open, Feliciano Lopez, and Mutua president, Ignacio Garralda, alongside Madrid Trophy Promotion CEO, Gerard Tsobanian.

Mutua will continue to be the naming rights partner of the Open, which they have sponsored since 2006.

As part of the agreement, Mutua will retain naming rights to the Madrid Open sub-16 youth tournament and provide ongoing support to grassroots tennis.

The Association of Tennis Professionals (ATP), who hold the tournament, will be working with Mutua to run social awareness campaigns throughout the next five years.

This joint social commitment has already begun, with 5,000 trees being planted in Madrid communities following the 2022 tournament.

Mutua also used their exposure at the tournament to raise funds for women’s shelters across Madrid.

This follows Tennis Australia’s climate action in January, when they retracted their partnership with gas exploration company, Santos.

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