Sponsorship 2 min read

New Zealand Government Commits Funding to ‘100 Years of Unity through Sport’ Program

image

The New Zealand Government has announced an investment from the Events Boost Fund to support the “100 Years of Unity through Sport” program, a cultural and sporting campaign marking a century of bilateral relations between India and New Zealand.

This initiative is designed to commemorate the enduring connections between the two nations by hosting a series of major international sporting fixtures throughout 2026. The program underscores the role of athletics in fostering mutual respect and diplomatic ties, with celebrations culminating in a landmark month of events across New Zealand this November.

Emphasising the broader significance of the milestone, Sport and Recreation Minister, Mark Mitchell, said: “Marking 100 years of sporting ties is a significant milestone in the relationship between India and New Zealand.”

“It speaks to the power of sport to unite nations, foster mutual respect, and create lasting friendships,” Minister Mitchell said.

Minister for Tourism and Hospitality, Louise Upston, highlighted the economic and cultural dimensions of the government’s commitment.

“India and New Zealand share a special relationship, and I’m proud the Government is investing in this cultural and sporting campaign.”

“We look forward to welcoming the teams and fans who will experience the best our country has to offer.

“Events like this give our economy a real boost and continue to strengthen the ties between our countries,” Minister Upston said.

The sporting schedule features a diverse range of international talent, including the Indian Men’s Football team and national teams for Individual and Mixed Pairs Bowls. These fixtures will join the previously announced Indian cricket tour, which serves as a foundation for the wider program. 

The investment from the Events Boost Fund is intended to ensure the high-quality delivery of the program, supporting logistical requirements and enhancing the fan experience for both local and international spectators.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Similar Stories

logo
image
Sponsorship 2 min read

Paris Saint-Germain Formalises Multi-Year Global Automotive Partnership with BYD

Paris Saint-Germain has announced a global partnership with BYD, the world's largest manufacturer...

image
Sponsorship 3 min read

Cricket NSW and Belgravia Apparel Announce Expanded Multi-Year Strategic Partnership

Cricket NSW has announced partnership with global sportswear leader New Balance and its...

image
Media & Broadcast 3 min read

NBA and WNBA Secure Multi-Year Global Partnership with TikTok

The National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.