Clothing brand, Lacoste, has been announced as the official footwear and apparel of the Mutua Madrid Open, in a deal which will run for the next three years.

The deal will cover both the ATP 1000 and WTA 1000 tournaments, and through two boutiques, Lacoste will offer tennis fans and lifestyle enthusiasts a selection of its sport clothing for a more immersive experience.

Commenting on the partnership, Lacoste deputy CEO, Catherine Spindler, said: “I am pleased to announce this new partnership which reinforces the inextricable link between Lacoste and tennis.”

“The sport has a unique aura that allows it to transcend sporting performance into a true lifestyle.

“The Mutua Madrid Open is a perfect embodiment of this evolution and stands out particularly for the way it combines daring, creativity, and performance.

“This flagship tournament is fully in line with Lacoste’s vision of tennis and fashion sport,” she said.

Madrid Open president and CEO, Gérard Tsobanian, added: “We are thrilled to start this new journey with Lacoste.”

“Our DNA has always been based on three pillars: youth, technology and innovation.

“Lacoste, an absolute reference in the world of fashion in general and sports in particular, shares with the Mutua Madrid Open the pursuit of these three goals.

“We are convinced that our partnership will take Lacoste and the Mutua Madrid Open to the next level,” he said.

The announcement comes after the Madrid Open extended its partnership with Mutua until 2027.