LeBron James joins A-list investors in PGA Tour Enterprises

NBA legend LeBron James has emerged as one of the high-profile private investors in the newly launched PGA Tour Enterprises.

James is accompanied by prominent figures such as rapper Drake and actor Chris Pratt in his investment endeavour. The Lakers superstar’s business partner and agent, Maverick Carter and Rich Paul, are also part of the investment group. Additionally, United Talent Agency chief executive Jeremy Zimmer and UnitedMasters founder Steve Stoute contribute to this formidable team of investors.

The development comes on the heels of the PGA Tour’s $3 billion deal with Strategic Sports Group in January. Notable figures within SSG include John Henry, owner of the Boston Red Sox and Liverpool FC, and Arthur Blank, owner of the NFL’s Atlanta Falcons, Wyc Grousbeck, owner of the Boston Celtics, and Steve Cohen, owner of the New York Mets.

The agreement between SSG and the PGA Tour promises significant benefits for players, with equity totalling over $1.5 billion. While James and his co-investors were not initially listed as personal investors in the deal, reports suggest that their contributions will extend beyond capital infusion. Leveraging their marketing prowess and star power, they aim to help the PGA Tour expand its audience base.

This move adds to James’ diverse investment portfolio, which includes equity in Henry’s Fenway Sports Group and co-ownership of a Major League Pickleball team. Moreover, James is actively involved in efforts to bring an NBA franchise to Las Vegas, showcasing his enthusiasm for ventures across various sports sectors.

The PGA Tour is actively engaged in negotiations with the DP World Tour and LIV Golf to integrate their commercial operations. While the initial deadline of December 31 has passed, all parties involved remain optimistic about finalising an agreement within the current year.