LaLiga Tech Announces Partnership With Liga Portugal

Leading digital transformation company, LaLiga Tech, has announced a partnership with Liga Portugal, giving the league access to its resources to grow their content.

The deal will see digital engagement platforms be developed for audiences everywhere, with LaLiga Tech’s brand protection technology being used to closely detect and delete counterfeit merchandise sold online.

Additionally, LaLiga Tech said 90 per cent of illegal products detected by its platform have been successfully removed from sale so far this season.

Liga Portugal president, Pedro Proença, said: “The technological revolution has arrived in soccer,” said Pedro Proença, Liga Portugal’s president.”

“Partnerships like this one show how technological development can increase the promotion of competitions, increase their competitiveness, improve the game itself and increase brand impact and engagement with fans in an increasingly digital world.

“We are proud of this partnership in the fight against fraud, which is just one of the aspects of this agreement.

“Counterfeit material is a threat to the clubs’ intellectual property, to brands and, above all, something that deceives fans by taking away the experience that only an official product can provide,” he said

LaLiga president, Javier Tebas, added: “We are pleased to join our allies at Liga Portugal to safeguard the important revenues that merchandising generates and to enhance the competition’s digitalisation strategy.”

“Since launching its services last year, LaLiga Tech has helped sports properties to protect over €9 billion (AUD$13 billion) worth of content and establish more direct and profitable relationships with their fans, which underlines technology’s ability to further strengthen the industry,” he said.

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