JD Sports becomes co-major sponsor of the Wanderers
Western Sydney Wanderers are hoping to connect with the regions thriving youth demographic in their latest deal with JD Sports.
The global brand will become the clubs co-major front of shirt partner for the upcoming Hyundai A-League 2018/19 season.
The partnership will see JD Sport’s iconic insignia on the front of the Wanderers Hyundai A-League 2018/19 Away and yet-to-be-released 3rd kits.
Western Sydney Wanderers CEO, John Tsatsimas, said the evolution of the club’s partnership with JD Sports was a testament to our strong youth audience.
“JD Sports expansion into the Western Sydney market has been phenomenal and their place in youth sports culture is unquestionable,” said Tsatsimas.
“We are very excited to have JD Sports on our Away and highly anticipated new 3rd kit that we look forward to bringing to life with them and our foundation partner Nike very soon.”
Hilton Seskin, Head of JD Sports Australia said: “We’ve established a significant footprint and customer base within Western Sydney, and the expanded Wanderers partnership reinforces our commitment to the local community.”
“From our entry into the marketplace, the Wanderers have been a fantastic support in helping to authenticate the JD brand and we’re excited to keep working with the club at an elevated level.”
“This partnership follows the global strategy of aligning with football and gives us a true international footprint within the sport through multiple leagues.”
Visit the JD website here: www.jd-sports.com.au
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