James Avery Returns to GIANTS as Chief Executive Officer

The GIANTS have officially announced the appointment of James Avery as the club’s new CEO, marking a leadership transition for the organisation.

Avery returns to the club after a three-year period serving as the inaugural CEO of Stadiums Tasmania, having previously spent eight years on the GIANTS’ executive team from 2015 to 2023. During his prior tenure, he served as chief operating officer, acting as the primary deputy to the outgoing CEO, David Matthews.

Commenting that the appointment was made for the long-term, GIANTS president, Tim Reed, said: “After an extensive and thorough search, we’re delighted to announce James as the new CEO of the GIANTS.”

“James brings a wealth of industry experience, a deep understanding of Western Sydney and Canberra and a clear vision for the future.

“We’re confident he will build on the strong foundations already in place, maintain the continuity that has underpinned the club’s success to date, all while making his own lasting mark as we continue to grow both on and off the field,” Reed said. 

The transition plan allows for a structured handover, with David Matthews remaining in the role until Avery commences his duties at the beginning of November. Matthews expressed full confidence in his successor, highlighting the importance of the club’s established culture.

“It will be great to welcome James back to the club. We have a very strong culture that he both understands and helped shape.

“I have every confidence in his ability to maintain that and lead the next phase of growth,” Matthews said.

For Avery, the move represents a return to a familiar professional environment.

“It’s a privilege to take on this role at such an exciting time for a club I have a deep connection with. In many respects it feels like returning home.”

“I’ve seen firsthand the strength of what’s already been built by David Matthews and everyone associated with the club since inception and I’m looking forward to leading the next chapter of the club’s growth as we enter an important new phase,” Avery said. 

Avery’s appointment follows an extensive recruitment process, with the board prioritising a candidate who possesses both institutional knowledge and a comprehensive understanding of the broader sports business landscape.

His professional background includes senior executive roles with the Australian Football League, the England and Wales Cricket Board, and Melbourne Storm. This experience has equipped him with a deep understanding of organisational governance, government relations, corporate affairs, and strategic infrastructure planning, all of which are essential for the GIANTS’ continued commercial development.

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