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Infosys elevates tennis experience with AI innovations at 2024 Australian Open

Infosys elevates tennis experience with AI innovations at 2024 Australian Open

Infosys, Tennis Australia’s trusted digital innovation partner for the past six years, has been incorporating AI-enabled technologies at the 2024 Australian Open.

This initiative enhances fan engagement, athlete performance and content creation, promising an elevated experience for tennis enthusiasts.

On the Australian Open’s official website, fans have the opportunity to participate in bracket challenges on both a daily and tournament-wide basis. A unique twist adds to the excitement as fans compete against automated predictions.

The Infosys Match Centre platform takes fan engagement to a new level with the integration of AI-generated visual cards. These dynamic cards incorporate a fusion of text, statistics and imagery, complemented by audio narration providing a comprehensive summary of match play. Infosys’ AI video capabilities will also be deployed to automate highlights tailored for optimal sharing on social media platforms.

The on-site AO’s Fan Zone serves as a playground for cutting-edge technology, featuring AI-generated graffiti displays and mixed reality activations. Among the highlights is an augmented reality (AR) selfie function showcasing tennis stars Rafael Nadal and Iga Świątek.

Fans attending the event can immerse themselves in a virtual reality (VR) match play game with Nadal, a captivating experience made possible by state-of-the-art VR technology. Nadal, a brand ambassador for Infosys, takes centre stage in ‘Rafa Forever’, a web-based art tool enabling users to create digital art pieces using his likeness.

Infosys’ impressive track record in the tennis space includes tech activations at the French Open in 2023. The company played a crucial role in the launch of the ATP’s Carbon Tracker app last June, emphasising its commitment to sustainability in sports. Infosys also unveiled a virtual version of the International Tennis Hall of Fame in July, showcasing its ongoing dedication to innovation within the tennis realm.

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