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IMG To Broadcast 2022 FIFA World Cup


Media company, IMG, has announced its inflight and ship sports channel, Sport 24, will broadcast the 2022 World Cup, after striking a deal with international governing body, FIFA.

Sport 24, along with secondary channel Sport 24 Extra, will show more than 125 hours of live coverage from the tournament.

Additionally, all 64 matches will be broadcast as repeats and highlight shows on airlines and cruise ships around the world.

Commenting on the partnership, IMG SVP of content and channels for IMG’s media businesses, Richard Wise, said: “The FIFA World Cup™ is one of the most popular sports events in the world and is a huge hit with passengers.”

“We are delighted to partner with FIFA to ensure that passengers don’t miss out on live action, even while travelling.

“As Sport 24 celebrates its 10th anniversary this year, we are thrilled to expand our portfolio and strengthen our position as the premium live sports channel for the airline and cruise industry,” he said.

FIFA director of media partnerships, Jean-Christophe Petit, added: “We are pleased to be able to extend our partnership with IMG, to ensure that fans travelling inflight or in ship have the fantastic opportunity to enjoy the FIFA World Cup Qatar 2022 on a live basis thanks to the Sport 24 services.”

The deal will add to Sport 24’s global football portfolio, including the Premier League, UEFA Champions League, NBA, golf majors and tennis grand slams.

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