Hungry Jack’s Retains Naming Rights Amid Record Growth For The NBL
Hungry Jack’s has re-committed to the naming rights of the National Basketball League after experiencing phenomenal exposure across a growing league.
The deal, which sees Hungry Jack’s retained at a more lucrative amount then its current contract, follows record growth in NBL attendances and broadcast audiences over the past five seasons.
The NBL is the only summer sporting league to enjoy an increase in average crowds this season.
Hungry Jack’s owner, Jack Cowin, said: “Congratulations to Larry Kestelman on rebuilding the NBL and creating a fantastic sport that brings families together.
“The Hungry Jack’s NBL has provided an incredible pathway for future stars to realise their dreams on the local and international stage.
“Hungry Jack’s is pleased to continue its association for a further three years and looks forward to collaborating with the NBL to take the league to the next level.”
Hungry Jack’s returned to the NBL in October 2017, 30 years after it first signed as naming rights partner for the league, the three-year extension will continue the alliance between two powerful brands.
NBL Owner and Executive Chairman, Larry Kestelman, said: “To have a brand like Hungry Jack’s extend its naming rights partnerships is a tremendous endorsement of the NBL and its strong growth and direction.
“There’s never been a better time for the NBL. Australian basketball has never been stronger and the game never more popular.
“With our Next Stars program and innovative broadcast deals with Facebook and Twitch, we are attracting huge attention globally.
“The quality of the product on and off the court is world-class and I firmly believe we are now the best basketball league outside of the NBA.
“This has been the highest-scoring season in the 40-minute era of the NBL and closest season ever.
The Finals will tip-off on Friday 28 February when the Wildcats play Cairns Taipans at RAC Arena at 9:30pm AEDT / 6:30pm local.
All Finals will be broadcast live on SBS VICELAND, SBS on Demand, ESPN and SKY Sport and live streamed on Facebook, Twitch and NBL TV.
