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upercars and Greenroom Digital have announced a new partnership, seeing the digital sports marketing business drive the digital commercialisation strategy, audience growth and fan engagement for Supercars.

The deal will see Greenroom work as an extension of the Supercars team, working to commercialise the Supercars digital platform, execute engaging campaigns for partners and grow the Supercars audience.

Greenroom Digital co-founder and CEO, Nick Biggin, said the deal is similar to those Greenroom had with the NRL, English Premier League, Formula One, and the MLS.

“We’re already loving working with the team at Supercars and are incredibly excited about the opportunity ahead,” Biggin said.

“Ultimately everything we do is about empowering rights holders and brands via a strong commercial framework, to provide better experiences for fans.

“When fans win, sport wins and we know the Supercars guys are as committed as we are to that,” he said.

Supercars general manager for commercial, Jamie Black, said: “We’re thrilled to be working with Greenroom Digital to produce and execute our digital commercialisation strategy.”

“Working with Greenroom allows us to generate more value for our championship partners creating tailored campaigns that are closely aligned with their objectives,” Black said.

Supercars digital transformation manager, Dijana Barbarich, also said the partnership will see Supercars maximise audience and fan engagement growth opportunities.

“Our partnership with Greenroom will allow us to grow and enrich the Supercars audience and continue to put our fans at the centre of everything we do,” Barbarich said.

“Greenroom will help us learn even more about our audience and their passion points which is pivotal to providing a customised fan experience,” she said.