FOX SPORTS To Deliver Record Coverage In New Deal With Athletics Australia
Athletics Australia (AA) will receive national exposure this coming summer, after securing a streaming partnership with FOX SPORTS.
The new partnership will help deliver a record number of athletics competitions, with over 50 hours of athletics content to be streamed and made available on FOX SPORTS, Kayo Sports and thru Athletics Australia’s “Aths TV.”
Coverage will be delivered to fans via FOX SPORTS digital services and in the future via a brand new, multi-sport streaming service, Kayo Sports which has recently launched and provides over 50 sports Live and On Demand.
Fans will be able to watch a number of Athletics Australia events over the upcoming Summer of the athletics track & field season, including the four key events that will make up the Summer Super Series:
1. Canberra Festival of Athletics (28th Jan 2019)
2. Sydney Track Classic (23rd Feb 2019)
3. Jandakot Airport Track Classic, Perth (16th March 2019)
4. Queensland Track classic (23rd March 2019)
These events will see the nation’s best athletes compete for points and prize money, to be awarded according to consistency and performance across the four meets.
Athletics Australia CEO, Darren Gocher, believes the partnership will be extremely positive for Australian athletics.
“Athletics Australia is immensely excited that this new partnership will help deliver unprecedented coverage of athletics to more Australians across the summer,” Gocher said.
“We have a big few months of competition ahead, particularly with the launch of our new Summer Super Series and fans will be able to stream the action on FOX SPORTS digital services and in the future via the new multi-sport streaming product, Kayo.
“The coverage will provide a platform to promote awareness and accessibility of our foundational sport, as well as highlight the immense talent of our nation’s athletes.”
In addition to the Summer Super Series, FOX SPORTS will also stream selected events from the 2018-2019 Summer of Aths.
Rebecca McCloy, Director of Acquisitions & Sport Partnerships for FOX SPORTS Australia said: “FOX SPORTS Australia is delighted to be partnering with Athletics Australia to help deliver unprecedented coverage to fans across the country.”
“The Summer Super Series will be streamed to a new generation of viewers via FOX SPORTS digital services and the new sports streaming product Kayo Sports.
“This coverage is made possible as part of our partnership with the Federal Government which sees FOX SPORTS supporting more niche, women’s and emerging sports to provide a platform for their sport to be shown,” McCloy said.
“We are excited to showcase our national stars and raise the profile of Athletics in Australia.”