Football Australia Secures Landmark Partnership with Coca-Cola

Football Australia has officially announced a new two-year partnership with Coca-Cola, naming the global beverage icon as the Official Supplier of the CommBank Socceroos and CommBank Matildas.

The collaboration aims to leverage the significant reach of football’s most prestigious international tournaments, including the upcoming FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™.

Commenting on the partnership, Football Australia CEO, Martin Kugeler, said: “This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country.”

“As part of Football Australia’s long-term strategy, we will continue to align with premium brands, such as Coca-Cola, who enable us to grow and make football more accessible and attractive to all Australians,” said Kugeler.

Shoaring how that the partnership aligns with the company’s history of uniting Australians, managing director of Coca-Cola Europacific Partners, Orlando Rodriguez, noted: “Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

Strategic Campaigns and Fan Engagement

The partnership is structured around two major national campaigns, beginning with an activation supporting the CommBank Socceroos during the 2026 World Cup period. From 10 June 2026, Coca-Cola will launch exclusive 10-pack cans of Coca-Cola Classic and Coca-Cola Zero at Coles, featuring CommBank Socceroos stars Nestory Irankunda, Mathew Ryan, Jordy Bos, and Cameron Burgess.

Supporters who purchase these limited-edition packs will be eligible to enter promotional draws via the Coles website, with prizes including VIP match-day experiences and signed merchandise. A subsequent campaign will follow in 2027 to support the CommBank Matildas as they prepare for their appearance at the FIFA Women’s World Cup 2027™ in Brazil.

The brand has already begun its activation efforts, with Coca-Cola’s iconic Kings Cross billboard in Sydney illuminated in green and gold starting 27 May to show support for the CommBank Socceroos ahead of the 2026 World Cup.

The partnership will utilise digital, broadcast, and outdoor marketing channels nationally to maintain fan engagement throughout the tournament cycles.

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