Foot Locker Partners with WNBL to Promote Women’s Basketball

Foot Locker has announced a partnership with the Women’s National Basketball League (WNBL) for the 2024-25 season, aimed at boosting the visibility of women’s basketball in Australia.

Foot Locker will officially launch the partnership with a special event at its “Foot Locker Reimagined” store in Melbourne Central on October 23. This season launch will feature players from all teams, who will share personal stories about their basketball journeys and discuss their experiences with Foot Locker products.

Throughout the season, Foot Locker’s branding will be prominently featured in-stadium, across digital platforms, and in promotional campaigns. This includes game-day activations, LED signage, and floor decals at all WNBL matches.

The partnership will also provide Foot Locker with media exposure during WNBL game broadcasts, as well as presence on the league’s website and social media. Engaging fan activities, including voucher giveaways and integration into the WNBL awards program, are also planned.

Natalie Ellis, Vice President and General Manager of Foot Locker Asia Pacific, articulated the alignment of Foot Locker’s vision with that of the WNBL. She noted that the partnership is a natural extension of the brand’s long-standing support for basketball in Australia and the broader Pacific region. “This investment ensures that the WNBL and its athletes will receive the visibility and recognition they deserve,” Ellis said.

This partnership follows Foot Locker’s previous sponsorship of the Australian men’s national team, the Boomers, and its ongoing support of various basketball competitions across Australia. By investing in women’s basketball, Foot Locker aims to foster a vibrant culture around the sport, enhancing its appeal and participation at all levels.

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