Fremantle Football Club Signs Three-Year Partnership with Viva Leisure’s Zoo Fit

The Fremantle Football Club has announced a three-year commercial partnership designating Zoo Fit as the official Gym Partner across both its AFL and AFLW elite sporting programs.

The alliance coincides with parent company Viva Leisure’s (ASX: VVA) targeted expansion into the Western Australian fitness sector, establishing an immediate high-profile consumer marketing footprint for its newly launched value-segment brand.

Under the terms of the agreement, the fitness brand will secure premier match-day inventory at Optus Stadium, including prominent digital stadium branding and a series of interactive fan activations.

Commenting on the partnership, Fremantle Football Club executive general manager – commercial, Carissa Pearce, said: “Fremantle has always been a Club that has done things differently and challenges the status quo; we believe that Zoo Fit carries that same ethos of not accepting the way things have always been done.”

“They’re taking a different approach to how fitness should work by making their facilities accessible to more people, which aligns strongly with our purpose as a Club of enriching the community,” Pearce stated. 

Noting that tying the brand’s launch to an elite sporting organization assists in authenticating its fitness and wellness offerings to everyday West Australians, Viva Leisure chief marketing and data officer, Rob Nolan, added: “This partnership signifies our commitment to the fans, players, and the broader sporting community across WA.”

“The Freo Dockers are a Club with strong community values, an ambitious vision, and a passionate supporter base.

“We’re looking forward to doing the reps together and helping more West Australians access affordable fitness and wellness experiences,” Nolan said.

The partnership serves as the core promotional launchpad for Zoo Fit’s physical entry into Western Australia. The fitness network’s premier facility is scheduled to open in Wanneroo on Saturday, 25 July 2026.

Viva Leisure has mapped out an aggressive regional rollout strategy to scale its presence quickly, with several subsequent greenfield locations already confirmed across high-growth outer metropolitan corridors:

• Mandurah
• Clarkson
• Port Kennedy
• Butler
• Kennedy Park
• Forrestdale

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