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FFA looks to convert Aldi MiniRoos into participating fans

Written by MOS Editorial Team

Published on 8 October 2018

Football Federation Australia (FFA) is aiming to have the 230,000 ALDI MiniRoos participants involved as attending fans ahead of the Hyundai A-League and Westfield W-League this season.

In line with FFA’s strategy to convert participants to fans, there has been increased investment in driving awareness and branding of the Hyundai A-League and Westfield W-League within the grassroots community.

Currently, seventy per cent (70%) of ALDI MiniRoos participants within the My Football Club system are now avid fans of a particular team within the two leagues.

The next phase is to provide opportunities and incentives for these junior footballer’s to attended a Hyundai A-League and/or Westfield W-League match.

FFA’s Head of Community Football, Emma Highwood said: “We are excited to introduce the Hyundai A-League and Westfield W-League brand to our Kick-Off players through a ticket offer and participant pack.

“This is a great step to encourage our young players to develop a lifelong affiliation and passion with football in Australia.”

As a result, the ALDI MiniRoos Kick-Off program will now include two (2) tickets to a selected Hyundai A-League or Westfield W-League match.

FFA’s Head of Leagues, Greg O’Rourke, also believes this is a great example of how the Hyundai A-League and Westfield W-League Clubs can work collaboratively with grassroots participants.

“As the largest participation sport in Australia it is important that we continue to evolve our leagues’ engagement with participants at all levels of the game,” said O’Rourke.

“This is a priority initiative for us that is only possible through collaboration with Hyundai A-League & Westfield W-League Clubs, as we work with them to support their current Junior Participant Membership offerings.”

The Kick-Off program is FFA’s national introductory program, aimed at new players aged 4-9 years and with over 12,000 new players registered to the program in 2018 it continues to provide a great sample experience to the world game.