HomeFree ArticleLatest NewsF1 Announces Las Vegas GP Naming Rights Partner

F1 Announces Las Vegas GP Naming Rights Partner

Heineken Silver Formula 1 Las Vegas Grand Prix 2023

F1 Announces Las Vegas GP Naming Rights Partner

Formula 1 (F1) has announced Heineken Silver, a branded product of the Dutch brewing company, Heineken, as the naming rights sponsor of the championship’s 2023 debut in Las Vegas.

Officially named the Formula 1 Heineken Silver Las Vegas Grand Prix 2023, the event will be one of three to take place in the United States next year, joining the Miami Grand Prix, and the United States Grand Prix in Austin.

Commenting on the deal, Heineken International CEO and chairman, Dolf van den Brink, said: “We’re excited to be title partner of the most anticipated race of the 2023 season.”

“The track takes in the sights of the iconic Las Vegas strip and promises to deliver an exceptional fan experience,” he said.

Formula 1 Heineken Silver Las Vegas Grand Prix CEO, Renee Wilm, added: “We are thrilled to be able to expand on F1’s existing partnership with a world-class global brand like Heineken.”

“With their deep knowledge of hospitality and the Formula 1 brand, it was a natural fit to partner with them to create the ultimate fan experience in a town as vibrant and eclectic as Las Vegas,” she said.

Formula 1 CEO and president, Stefano Domenicali also added: “We can’t wait to see the spectacle at the Las Vegas Grand Prix next November, and adding Heineken as the title sponsor for the race takes it to the next level.

“Heineken has become a huge part of the F1 family, providing exciting and engaging entertainment opportunities for our global fanbase, both at track and at home, and we can’t wait to see what they bring to the iconic Las Vegas Strip,” he said.

Formula 1 is set to take over the famous Las Vegas strip with the grand prix set for 18 November 2023.

This new deal follows the announcement that Haas F1 Team would be partnering with MoneyGram in 2023 as sponsorship interest grows for the sport.

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