Expanded College Football Playoffs Could Land $2 Billion TV Deal
The vote by the College Football Playoff (CFP) Board of Managers to expand the competition to 12 teams, could increase the value of their next TV deal to USD$2 billion (AUD$2.9 billion).
The new format will begin in 2026 and will see the six highest ranked conference champions, as well as the six highest teams who didn’t win conference championships compete for a national championship.
Mississippi State University president and CFP Board of Managers chairman, Mark Keenum, said; “This is a historic and exciting day for college football.
“More teams, more participation and more excitement are good for our teams, alumni, and student athletes.
“I’m grateful to my colleagues on the board for their thoughtful approach to this issue and for their resolve to get expansion across the goal line and for the extensive work of the management committee that made this decision possible,” he said.
Should the new structure be implemented earlier than planned, it could see the current TV rights deal with ESPN expand to USD$695 million (AUD$1 billion) for each of the last two years.
With the Big Ten Conference announcing a 7-year, USD$7 billion (AUD$10 billion) TV rights deal with Fox, CBS and NBC in August, it is believed the CFP’s next TV deal in 2026 could carry a price tag of up to USD$2 billion (AUD$2.9 billion) per year.