Eagles-Chiefs showdown hits 27-year viewership high for NFL Monday Night Football
Philadelphia Eagles’ triumph over Kansas City Chiefs on November 20 has etched its name in history as the most-watched Monday Night Football (MNF) game in 27 years. The magnitude of this achievement is underlined by the viewership statistics confirmed in the aftermath.
The game, broadcast across ABC, ESPN, ESPN2, ESPN+, ESPN Deportes and NFL+, attracted an average of more than 29 million viewers. The pinnacle of viewership was reached at an astounding 31.2 million viewers, establishing it as the NFL’s highest audience of the season across all networks.
The Eagles won the showdown between last season’s Super Bowl adversaries 21-17.
— NFL (@NFL) November 21, 2023
The last time Monday Night Football commanded such attention was in 1996, when ABC garnered 31.5 million viewers for the clash between Dallas Cowboys and Green Bay Packers. The Eagles-Chiefs matchup has now officially surpassed this benchmark, marking a historic resurgence in MNF viewership.
These robust viewing figures arrive just as the NFL gears up for an unprecedented Black Friday game between New York Jets and Miami Dolphins on Amazon Prime Video, signalling a strategic move to expand its digital footprint. New analysis from EDO suggests that the average ad during this highly anticipated game is anticipated to deliver over USD$1.3 million in media value for participating brands. This underscores the lucrative advertising opportunities associated with high-profile NFL events.
As anticipation builds for the groundbreaking Jets-Dolphins matchup, the recent MNF success sets the stage for continued excitement and engagement, emphasising the enduring appeal and influence of NFL programming.