Dentsu Aegis Network Acquires Technology Company Klip Desk
Multinational media and digital marketing communications company, Dentsu Aegis Network (DAN), has today acquired Klip Desk.
Klip Desk is a new technology company set to revolutionise the way live content is captured and measured across all digital media, by enabling sports rights owners the ability to automate real-time delivery and commercialisation of their highlights via a product called Klip Studio.
It also provides a platform to effectively understand the value of sponsorship within these highlights via the Klip Logic product.
Simon Ryan, CEO, Dentsu Aegis Network ANZ, said: “For Dentsu Aegis, our partners and our clients, the acquisition of Klip Desk signals a huge step forward, and I expect it to bring us a real advantage over our competitors in the sports content and sponsorship space.”
Klip Desk will align to the network’s global sports and lifestyle marketing business, MKTG, and be known as ‘Klip Desk, Linked by MKTG.’
Matt Connell, National Managing Director, MKTG Australia said, “Klip Desk addresses a very real need for rights holders to automate the curation and distribution of content across digital channels, unlocking future capability to fully track and measure all brand and logo exposure for sponsors.
“The potential here is significant; we anticipate Klip Desk could help us to capture up to 20% of unclaimed value for sponsors in this space.”
The Klip Studio product officially launched this month, with strategic agreements in place with existing partners of MKTG, and aggressive growth plans across Australia and the globe, including establishing a presence in Asia in the near future.
Due to launch in October is Klip Logic – a product that tracks and measures the true value and impact of brand sponsorship within digital highlights through its custom blend of machine learning and AI.
Klip Desk founder, Aaron Tobin, aims to give brands a new understanding of how their content is performing online and provide unprecedented insight into sponsorship value.
“In recent years, consumption of sport content has changed dramatically, but the capture, distribution and interpretation of viewer data has not kept pace,” Tobin said.
“I am passionate about innovation in the sports marketing space and created Klip Desk to address this need head-on.
“I am thrilled to be joining Dentsu Aegis Network, as I believe they have the capability and global network to fully realise the potential of Klip Desk.”
