HomeBroadcastDazn, Red Bull Reach Multi-Year Broadcast Deal

Dazn, Red Bull Reach Multi-Year Broadcast Deal

DAZN Red Bull TV announcement

Dazn, Red Bull Reach Multi-Year Broadcast Deal

Global sports streaming service, DAZN, has announced a deal with Red Bull Media House, which brings the Red Bull TV linear channel to the platform.

The multi-year deal sees DAZN expand its coverage into extreme sports, including the Crankworx World Tour, Red Bull Diving World Series and Drift Master European Championship.

Additionally, a curated selection of Red Bull’s original documentaries, series, highlights and archive programming, including Driving Dirty: The Road to Baja, The Drive To Become A Formula 1 Racer, Soundwave and Road To 55, and several more.

Commenting on the announcement, DAZN executive vice president of rights, Tom Burrows, said: “DAZN is fast becoming a home of true entertainment for the world’s most innovative and compelling sports.”

“Red Bull has a fantastic reputation for showcasing thrilling live events and captivating sporting stories that capture the imagination of fans around the world.

“We’re delighted to bring Red Bull TV and its programming to DAZN on a global scale,” he said.

Red Bull content went live to DAZN subscribers on 4 May, with Wings for Life World Run being the first live streamed event on 8 May.

The deal also means Red Bull TV has joined DAZN’s premium global portfolio, including the UEFA Champions League, UEFA Women’s Champions League, Bundesliga, LaLiga, Serie A, J.League and matchroom boxing.

The announcement comes after DAZN Group and Pragmatic Group partnered to launch DAZN Bet.

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