Global sports streaming network, DAZN, has gained the broadcasting rights to England’s Women’s Super League (WSL) and Women’s FA Cup, in more than 10 countries.
The deal will see DAZN broadcast at least two matches per round live and on-demand, with Women’s FA Cup matches also being available on the DAZN YouTube channel.
The two-year deal also sees DAZN’s WSL coverage become available in Spain, Italy and Japan, as well as across eastern Europe.
Commenting on the deal, DAZN Group CEO, Shay Segev, said: “Acquiring the rights to the Women’s Super League and Women’s FA Cup is a long-term investment for DAZN and demonstrates that DAZN is truly the home of sport.”
“It is our mission to grow this audience and provide global access, as we continue to invest in undervalued sports, with a long-term view to build strong commercial propositions that benefit all stakeholders within the ecosystem.
“DAZN is a leader in these key markets and this deal adds to our top-tier domestic football rights and increasing number of global women’s football rights, including our ground-breaking UEFA Women’s Champions League deal and recent Liga F deal,” Segev said.
For DAZN, the agreement adds to a substantial portfolio of women’s football broadcasting, which already includes the UEFA Women’s Champions League and Spain’s Liga F.
DAZN will be looking to capitalise on the growing popularity of women’s football, following the record-breaking crowds during last season’s Champions League.