Crocmedia To Support Racing Industries With Pop-Up Stations On SENTrack

Crocmedia has announced the launch of three pop-up radio stations, SENTrack, in an effort to support Australia’s racing, harness and greyhound industries.

As these industries have remained operational during the COVID-19 (Coronavirus) global pandemic that has seen the vast majority of international sporting competitions be either suspended or cancelled, this announcement will see further broadcast coverage for the three codes.

SENTrack is set to launch in Melbourne on 1377 SEN+, in Perth on the 657 AM frequency and in Wollongong, NSW, on 1575 AM.

Crocmedia chief executive officer, Craig Hutchison, said the launch was in support of participants of the sports as well as fans craving content during the times of social distancing and self-isolation.

“Racing, Harness and Greyhounds have huge participants and suppliers, create massive jobs across the country and contribute significantly to the economies of every town in Australia,” Hutchison said.

“We had existing plans for a national SENTrack network later in the year but feel compelled to go early as a small sample of our content offering, to support the last remaining live sports events being staged in Australia.

“Our business calls every sport and it’s a rare opportunity in the present circumstances.

“With the threat of COVID-19 looming, we felt these industries needed our support like all industries do and so we are jumping in early.

“We are in the fortunate position, using our existing radio frequencies and resources, to quickly turn on SENTrack to support the owners, breeders, trainers and the fans,” he said.

The launch of SENTrack will see the stations become Australia’s first independent racing stations, delivering live audio coverage of some live races from around the country.

Crocmedia has also stated the stations will continue broadcasting only as long as the events continue to run in the wake of the Coronavirus and will be monitored as the Australian government continues to react to the spread of the virus.