Melbourne Victory Extends Partnership 3AW Through 2026/27 Season

Melbourne Victory has announced a extension of its partnership with leading media outlet 3AW, securing the collaboration through the 2026/27 domestic and continental campaign.

The renewed agreement builds upon a successful foundational year established ahead of the 2025/26 season, which featured regular club insights across station programming and a live match-day broadcast from AAMI Park.

Under the continued partnership, 3AW will remain the Official Media Partner of Victory in Business, widely recognised as one of Australia’s premier sports-business networking programs outside of match days.

Additionally, supporters will continue to engage with a dedicated weekly Melbourne Victory segment featured during the station’s premier evening sports program, Sports Today, hosted by Jimmy Bartel.

Commenting on the partnership extension, Melbourne Victory managing director, Caroline Carnegie, said: “The Club is very proud to hold such a strong relationship with 3AW, an institution that has been serving Melburnians for more than 90 years.”

“We have really enjoyed the success of the first year of partnership and are looking forward to delivering more together over the upcoming season,” Carnegie said.

Echoing this sentiment, and emphasising the mutual benefits for both listeners and the club’s extensive supporter base, 3AW station manager, Stephen Beers, added: “3AW is proud to partner again with Melbourne Victory through the on-air content on Sports Today and the enormously successful Victory in Business event.”

“3AW and Melbourne Victory are a great combination for delivering the best to both our listeners and the large Victory supporter base,” Beers stated.

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