Countdown (15-11): Top 20 Young Guns in the Business of Sport

Following engagement with the Ministry of Sport audience and broader business community, we are proud to launch our inaugural Top 20 Young Guns, a curated editorial series spotlighting the rising operators shaping the future of sport.

Last month, we invited nominations for high-performing professionals under 30 who are doing great work across the industry. Those driving innovation, improving performance, and contributing meaningfully behind the scenes.

The response reflected the strength and diversity of the ecosystem across Australia and New Zealand. From commercial and marketing to operations and administration, it’s clear there is a new generation of talent stepping up and making an impact.

We have now finalised our Top 20, a group of individuals already contributing at a high level across clubs, leagues, brands, and governing bodies.

This is not an awards program. There are no judges’ tables or acceptance speeches. This is about recognition and visibility, shining a light on people who are doing the work and helping move the industry forward.

As the reveal continue, here are the top 15 to 11, our second five Young Guns:

#15: Maryanne Harley

Organisation: Sydney Thunder

Impact: Maryanne has become a vital asset to the Thunder’s commercial arm, executing high-impact marketing campaigns that bridge the gap between community cricket and professional entertainment.

Her ability to drive fan engagement in a crowded Sydney market has solidified her reputation as a rising star in sports marketing.

#14: Milli Rainger

Organisation: Gold Coast SUNS

Impact: At a time when club loyalty is the ultimate currency, Milli has delivered record-breaking membership retention for the SUNS.

Her approach to the member experience has helped the club build a sustainable and passionate base in one of Australia’s most competitive sporting regions.

#13: Sam Muller

Organisation: Sam Muller Media (Owner)

Impact: Sam has carved out a unique niche as a premier creator of elite visual content. Working with Australia’s top sports brands, his agency has redefined how athletes and organisations tell their stories, proving that the next generation of leadership often comes from the creative and entrepreneurial sector.

#12: Neha Kumar

Organisation: Watch Her Footy

Impact: As the sports landscape shifts toward greater inclusivity, Neha has been at the forefront of building a distinct brand identity for the women’s sports platform, Watch Her Footy. Her work is instrumental in providing a professional voice and commercial platform for women’s Australian Rules Football at all levels.

#11: Isabella Gardner

Organisation: Cricket Australia

Impact: Navigating the intricate legal and governance frameworks of a national sporting organisation requires immense precision. Isabella has distinguished herself at Cricket Australia, managing complex legal matters that ensure the sport remains protected and compliant while continuing to grow commercially.

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