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Cost of Living Official Whitepaper – YouGov Sport

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Discover how the rising cost of living is reshaping the Australian sports industry in our latest whitepaper, produced in partnership with YouGov Sport. This comprehensive report delves into the profound impacts on grassroots participation, professional league engagement, and commercialisation trends. Understand how fans are adapting their spending habits and exploring the resilience of professional sports matches.

Unlock key findings on consumer behavior, sponsorship strategies, and market shifts crucial for navigating the current economic landscape. Available exclusively to Ministry of Sport members, including free, premium, and corporate tiers, this whitepaper is essential for sports business professionals, administrators, and enthusiasts. Sign up now to access this vital resource and stay ahead in the sports industry.

Key Topics Covered:

Lay of the Land: Overview of the current economic climate and its broad impact on sports.

Grassroots Sport: Effects on community sports participation and support.

Professional Sport: Analysis of fan engagement and spending patterns.

Commercialisation of Sport: Trends and strategies in sports sponsorship and commercial partnerships.



Contact Ministry of Sport to discuss your data and research needs with the support of YouGov Sport.

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