Category: North America
Major League Soccer sets new team sponsorship revenue record
Major League Soccer (MLS) achieved an unprecedented team sponsorship revenue of $587 million...
December 8, 2023
Major League Rugby rocked by second withdrawal as New York Ironworkers pull out of 2024 season
Major League Rugby (MLR) has encountered another setback in the lead-up to the...
December 8, 2023
NBA ventures into future of fan engagement with nVenue’s innovative sports technology
The National Basketball Association (NBA) has strategically invested in the predictive analytics and...
December 8, 2023
ESPN Bet launches as exclusive betting operator for Wells Fargo Championship
ESPN Bet, the newly introduced online betting service by the market-leading US sports...
December 7, 2023
Trackhouse Racing to join MotoGP in 2024 as partner of Aprilia
US motor racing team Trackhouse Racing is set to make its debut in...
December 7, 2023
NRL lands prime-time American TV deal for Las Vegas double-header
The National Rugby League’s historic double-header in Las Vegas is set to captivate...
November 27, 2023
Eagles-Chiefs showdown hits 27-year viewership high for NFL Monday Night Football
Philadelphia Eagles’ triumph over Kansas City Chiefs on November 20 has etched its...
November 23, 2023
F1’s Las Vegas Grand Prix reaches average of 1.3 million viewers on ESPN
Last weekend’s Formula 1 Las Vegas Grand Prix showcased a strong viewership performance...
November 23, 2023
Professional Fighters League completes acquisition of Bellator
The Professional Fighters League (PFL) has successfully acquired its rival organisation, Bellator, in...
November 22, 2023
LPGA extends broadcasting partnership with ESPN
The Ladies Professional Golf Association (LPGA) has announced the renewal of its partnership...
November 22, 2023
Lewis Hamilton’s 2013 Mercedes F1 fetches $18.8 Million at Las Vegas GP auction
Lewis Hamilton’s victorious 2013 Mercedes Formula 1 car, which marked his debut win...
November 22, 2023
Major League Soccer matches surpass 1 Million viewers in debut season of Apple TV+ broadcast deal
Major League Soccer (MLS) has experienced a surge in viewership, surpassing one million...
November 21, 2023
Premiership Women’s Rugby secures exclusive US and Canada broadcasting deal with The Rugby Network
Premiership Women’s Rugby (PWR) has entered into an exclusive broadcasting agreement with The...
November 21, 2023
Las Vegas GP defies pre-race criticism to exceed expectations on and off the track
Max Verstappen, initially critical of the Las Vegas Grand Prix, ended up singing...
November 20, 2023
MLB owner vote clears path for Oakland Athletics’ relocation to Las Vegas
Major League Baseball owners voted unanimously on Thursday to permit the relocation of...
November 17, 2023
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