Category: North America
Major League Baseball rejects Amazon’s $150 million rescue package for DSG
Major League Baseball (MLB) has reportedly declined Amazon's proposed $150 million rescue package...
January 10, 2024
Tiger Woods and Nike part ways after 27 years
Golf legend Tiger Woods and sports apparel powerhouse Nike have officially concluded their...
January 9, 2024
NASCAR expands sports betting operations with DraftKings partnership
US sports betting giant DraftKings has revealed an agreement with NASCAR, the top-tier...
January 9, 2024
NFL dominates US television’s top 100 most-viewed programs list in 2023
The National Football League (NFL) continued its dominance on US television in 2023...
January 9, 2024
NHL Winter Classic faces viewership slump in 2024 amidst college football clash
The 2024 edition of the National Hockey League (NHL) Winter Classic, an annual...
January 8, 2024
TKO Group Holdings unites UFC and WWE global partnerships teams for unprecedented brand opportunities
In a move that promises to reshape the landscape of sports marketing, TKO...
January 8, 2024
PWHL match in Ottawa shatters women’s pro ice hockey attendance record
In a watershed moment for women's ice hockey, the clash between Ottawa and...
January 8, 2024
Carolina Hurricanes and steel giant Nucor seal historic sponsorship deal
Carolina Hurricanes have secured a groundbreaking sponsorship deal with Nucor, making the NHL...
January 8, 2024
Portland Thorns sold for $63m in landmark acquisition by Bhathal family
In an extraordinary National Women's Soccer League ownership deal, the Portland Thorns have...
January 5, 2024
NCAA and ESPN ink $920m, 8-year deal for exclusive championship rights
The NCAA and ESPN have revealed a groundbreaking $920 million, eight-year agreement, securing...
January 5, 2024
Indiana Pacers partner with local tech start-up Spokenote as jersey patch sponsor
The NBA's Indiana Pacers have announced a partnership with local tech start-up Spokenote...
January 4, 2024
Snoop Dogg joins NBC’s Paris 2024 Olympics coverage
NBC is set to bring a unique flavour to its coverage of the...
January 4, 2024
Dwayne ‘The Rock’ Johnson and Dany Garcia, co-owners of XFL, unveil ‘United Football League’ merger with USFL
The United Football League (UFL), an American football league resulting from the merger...
January 3, 2024
Liverpool-Arsenal clash sets US record as most-watched English-language Premier League broadcast
The Premier League match between Liverpool and Arsenal on December 23 set a...
January 3, 2024
NBA appoints Amy Brooks as first-ever President of New Business Ventures
The National Basketball Association (NBA) has appointed Amy Brooks as its inaugural President...
December 29, 2023
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