NBA appoints Amy Brooks as first-ever President of New Business Ventures
The National Basketball Association (NBA) has appointed Amy Brooks as its inaugural President of New Business Ventures.
In this pioneering role, Brooks will be responsible for identifying lucrative business prospects both domestically and internationally to bolster the league’s revenue streams.
Having previously served as the NBA’s President of Team Marketing and Business Opportunities, along with holding the position of Chief Innovation Officer, Brooks, a veteran with a tenure dating back to 2005, brings a wealth of experience to her new position. Effective January 1, she will directly report to Mark Tatum, the Deputy Commissioner and Chief Operating Officer of the NBA.
The establishment of the New Business Group signifies the league’s commitment to expanding basketball’s global influence through strategic investments, partnerships and the creation of novel entities.
NBA Commissioner Adam Silver expressed his confidence in Brooks, stating, “Amy is perfectly suited to lead our New Business Ventures group given her exceptional track record in driving business growth at the league and our teams. As the NBA’s business continues to evolve, Amy’s leadership, experience and understanding of the league will be pivotal as we look to further expand our global footprint.”
Brooks, who began her NBA journey almost two decades ago as the Director of Global Marketing Partnerships, has played integral roles in significant projects, including the jersey patch sponsorship program and the international team marketing program. Her diverse professional background, which includes stints at renowned firms like Bain & Company and Sun Microsystems, has contributed to her comprehensive understanding of the industry.
In a recent highlight, the inaugural NBA In-Season Tournament final – won by Los Angeles Lakers against Indiana Pacers – garnered substantial attention, drawing 4.58 million viewers across ABC and ESPN2 channels, both under the umbrella of global media giant Disney. Notably, the game, reaching a peak viewership of 5.68 million, marked the most-watched non-Christmas day regular season NBA match since 2018.
The league showcased its commitment to global partnerships by extending its marketing collaboration with cereal brand Kellanova (formerly known as Kellogg Company) in Europe, announced in late-November. Brooks’ leadership is anticipated to be instrumental in fortifying its position and expanding its global footprint.
