Category: North America
Levi Strauss & Co announces 10-year extension of 49ers stadium naming rights
Levi Strauss & Co, the renowned American clothing brand famous for its iconic...
January 29, 2024
Inter Miami takes on Royal Caribbean as official jersey sponsor
Inter Miami has revealed the expansion of its partnership with Royal Caribbean, a...
January 25, 2024
Ohio State-Iowa clash most-watched women’s college basketball game since 2010
Sunday's Big Ten Conference clash between Iowa and Ohio State has claimed the...
January 25, 2024
Warner Bros. Discovery sports division in the US rebrands as TNT Sports
The sports division of Warner Bros. Discovery (WBD) in the United States has...
January 23, 2024
MLR announces partnership with USA Rugby and World Rugby for North Carolina-based team
USA Rugby, World Rugby and Major League Rugby have unveiled a strategic collaboration...
January 23, 2024
Fox Sports’ NFL playoffs coverage attracts 30-year Saturday night high audience
Fox Sports’ broadcast of the NFL playoff game between Green Bay Packers and...
January 23, 2024
Sports Illustrated’s future uncertain amid mass staff layoffs
Employees Sports Illustrated received notifications of significant layoffs on Friday – some immediate...
January 22, 2024
NBA invests in Fastbreak.ai for AI scheduling
The National Basketball Association (NBA) has taken a leap into the future of...
January 19, 2024
NBA forges deal with Amazon Prime for increased coverage in Mexico
NBA has established a multi-year partnership with Amazon Prime Video in Mexico. The...
January 19, 2024
Netflix to showcase NFL Films’ Inside the NFL in lead-up to Super Bowl
Netflix has secured the streaming rights for the last five episodes of NFL...
January 18, 2024
Giannis Antetokounmpo expands empire with launch of Improbable Media
NBA sensation Giannis Antetokounmpo has unveiled the establishment of Improbable Media, a production...
January 18, 2024
Peacock and NFL transform viewing experience, smash records with Exclusive AFC Wild Card Game
Streaming service Peacock and the NFL made history during the recent NFL Wild...
January 16, 2024
MLS welcomes six sports tech start-ups to accelerator program
Major League Soccer (MLS) has officially launched its Innovation Lab accelerator program, introducing...
January 15, 2024
Confirmed360 named Phoenix Suns’ official entertainment concierge partner
NBA’s Phoenix Suns have unveiled Confirmed360 as their new entertainment concierge partner. The...
January 11, 2024
ESPN in talks to extend College Football Playoff rights beyond 2026
ESPN is reportedly in discussions to prolong its exclusive rights agreement with the...
January 10, 2024
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