Ohio State-Iowa clash most-watched women’s college basketball game since 2010

Sunday’s Big Ten Conference clash between Iowa and Ohio State has claimed the title of the most-watched regular season women’s college basketball game on any US network since 2010.

Ohio State’s thrilling victory over Iowa drew an impressive average of 1.93 million viewers, with 1.86 million tuning in on NBC stations and Peacock. Viewership reached a peak of 3.9 million during overtime, culminating in Ohio State’s 100-92 triumph.

The electric atmosphere at Value City Arena saw a record-breaking attendance of 18,660. The game marked the end of Iowa’s 15-game winning streak, garnering additional attention due to the outstanding performance of Hawkeyes guard Caitlin Clark, who scored an impressive 45 points. Clark is widely anticipated to be the top pick in the 2024 WNBA draft and has already secured commercial partnerships with notable brands.

The substantial TV ratings contribute to the ongoing trend of increased viewership in women’s basketball, building on the success of last year’s March Madness final, which attracted 9.9 million viewers on ABC.

Looking ahead, Ohio State is set to face Illinois on January 25th, while Iowa gears up for a clash against Nebraska on January 27th in their upcoming fixtures. The heightened interest in women’s college basketball promises an exciting season ahead.