NBA forges deal with Amazon Prime for increased coverage in Mexico
NBA has established a multi-year partnership with Amazon Prime Video in Mexico. The Prime Video platform is set to broadcast over 50 regular-season and playoff games annually, starting with the Philadelphia 76ers facing off against the San Antonio Spurs on Monday, January 22.
Spanish-language commentary will enhance the viewing experience and Amazon Prime Video will also provide access to the NBA’s League Pass subscription service for Mexican audiences.
Up until now, the NBA’s broadcast partners in Mexico included the Star+ streaming service by ESPN and Disney, along with the ViX platform managed by TUDN.
Since 1992, 32 NBA games – 13 regular-season and 19 pre-season contests – have been held in Mexico. NBA Commissioner Adam Silver has confirmed at least two more games for the 2024-25 season.
“As we continue to identify innovative ways to ensure fans around the world have diversified access to NBA games, we look forward to collaborating with Prime Video to deliver a premium viewing experience to fans in Mexico,” said Rafael Elia, the NBA’s Vice President of Global Media Distribution for Latin America.
Paulo Koelle, Director of Prime Video Latin America, echoed this sentiment, stating: “We are excited to bring the NBA closer to our customers, with an offer that will serve both casual fans, with games included in the Amazon Prime membership, and diehard fans, with the option to add a subscription to NBA League Pass.”
Prime Video’s coverage will span 37 games for the remainder of the 2023-24 NBA regular season until early April, airing on Saturdays, Sundays and Mondays. The ongoing NBA season began on October 24 and concludes with the NBA Finals in June.
This deal expands on Prime Video’s existing international NBA coverage. In Brazil, it has held rights since October 2022. Domestically, ESPN and TNT currently hold NBA live rights (excluding local-area deals), with the agreement set to expire after the 2024-25 campaign.
The most recent NBA media rights deal, announced in late-November, saw Hong Kong broadcaster Now TV joining as a partner. The PCCW-owned broadcaster will showcase over 300 live games each season, covering the regular season, NBA All-Star, playoffs and NBA Finals.
