Brisbane Lions secure co-major partner on new multi-year deal

The AFL’s Brisbane Lions 2019 campaign is off to a good start after securing technology company SOOW as their co-major partner on a new multi-year deal.

Beginning in 2019, the two-year deal sees SOOW also act as a support partner for the Lions AFLW team.

SOOW is a Brisbane-based technology start-up and their business is about creating trust in how everyday consumers and enterprises share data openly.

Lions CEO, Greg Swann, said it was a fitting way to welcome the Club’s new co-major partner, who will be alongside Oaks Hotels and Resorts.

“We are thrilled to welcome SOOW into the Den in 2019,” Swann said.

“It is great to partner with such an innovative Queensland business and we look forward to assisting them in launching their business and educating our Members and supporters on what they do.

“What’s so special about our partnership, is that the relationship will be mutually beneficial.

“As we will also work with SOOW on ways in which we can improve our business practices.”

Michael Twomey, SOOW Founder and CEO, echoed Swann’s sentiments.

“Good relationships are built on trust.

“SOOW technology is designed to build trust in how everyday consumers and enterprises share data openly,” Twomey said.

“At SOOW, we are actively working to benefit the community, it’s one of our core values as a company.

“There is a strong community of invested members behind the Brisbane Lions, and that’s why we are excited and proud to work with them to help learn, nurture and grow stronger relationships with their supporters, and sponsors.”

“We are fortunate enough to be working with some of the countries largest media companies, and now the AFL’s Brisbane Lions.”