Fan Engagement 2 min read

Brisbane Bullets and QUT Announce Partnership

Written by MOS Editorial Team

Published on 9 August 2024

The Brisbane Bullets and Queensland University of Technology (QUT) have announced a partnership designed to enhance the game-day experience for fans through digital innovation and education.

As the official Education Partner of the Bullets, QUT will leverage its expertise to create more immersive and engaging fan experiences. This partnership marks a significant step in bringing together academia and sports to redefine how fans interact with their favourite teams.

QUT Vice-President Engagement and Chief Marketing Officer, Professor Mark Harvey, highlighted the partnership’s potential to connect with one of Queensland’s most dynamic sports teams. “This collaboration allows us to showcase our students’ real-world skills and creative drive, enabling the Bullets to deliver state-of-the-art engagement with their passionate supporters,” Professor Harvey stated.

Brisbane Bullets CEO Malcolm Watts expressed enthusiasm for the partnership, noting QUT’s commitment to innovation and real-world solutions. “QUT is a leader in equipping students and graduates with the skills to tackle real-world challenges,” said Mr. Watts. “By merging ideas and technology, we aim to create more engaging and immersive experiences for our fans.”

This partnership exemplifies the evolving relationship between education and sports, underscoring the importance of innovation in enhancing fan engagement and solidifying the Bullets’ position as a national sporting leader.