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Brazilian soccer legend Ronaldinho invests in venture capital firm

Written by MOS Editorial Team

Published on 21 August 2018

Venture capital firm 5xMais Holding Business, confirms Brazilian soccer legend Ronaldinho as new investor partner and global brand ambassador.

The Brazil-based venture capital firm specialises in company analysis and start-up performance by using artificial intelligence and is expecting to receive close to US$75 million in funding.

5xMais Works with athletes worldwide, co-investing alongside them in start-up businesses with the objective of building a global portfolio consisting of more than 2,000 start-ups within the next four years.

Ronaldinho said: “I’ve looked at the start-up market and it’s amazing; it has captivated me from the beginning.

“I know that other athletes have been studying at Harvard recently to learn about the world of start-ups and investments.

“I hope that more players will join this universe full of innovation and opportunities,” he said.

This role as a global brand ambassador follows Ronaldinho’s move into a similarly innovative industry, with the launch of his own cryptocurrency, the Ronaldinho Soccer Coin (RSC), which has been developed as part of the star’s esports strategy.

“Ever since I thought of retiring, I started to think about my life after retirement,” he said.

“I wish to contribute to the world as much as I can.”