2 min read

Big3 Announces Streaming Deal with X


Big3, the US professional 3-on-3 basketball league co-founded by rapper Ice Cube and business partner Jeff Kwatinetz, has announced a partnership deal to stream live matches and fresh content on X (formerly Twitter).

Although specifics regarding the number of live matches slated for streaming on X during Big3’s upcoming eighth season have not been disclosed, the league expressed enthusiasm about the collaboration in a statement shared on X.

‘Catch us live on X and CBS all summer long! We’re partnering with X to bring live games, brand-new content, and unprecedented access to our fans around the world,’ the post read.

This announcement coincides with Big3’s extension deal last November with national network CBS Sports for the league’s fifth consecutive season. CBS remains the primary broadcaster for the 2024 season, promising coverage of over 20 regular season matchups, the playoffs, championship game, and the highly anticipated All-Star and celebrity games.

Scheduled to kick off on June 15 and conclude on August 18, the 2024 Big3 season follows a trajectory of increased ratings and attendance observed during its sixth season.

The partnership with X adds to the platform’s recent collaboration with World Wrestling Entertainment (WWE), where X will exclusively broadcast a weekly video series titled WWE Speed, featuring timed matches completed in five minutes or less.

X has also secured a deal to enhance coverage of the upcoming Olympics and Paralympics in Paris this year on NBCUniversal, following 3×3 basketball’s Olympic debut in Tokyo.


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