Australian F1 Grand Prix 2023 Laps Up Record Ratings
The Formula 1 Rolex Australian Grand Prix (AusGP) 2023 has drawn in both record viewership and attendance, reaching 2.95 million Australian viewers, and attracting a historic 444,631 fans to the Albert Park circuit over race week.
With a record capacity crowd of over 130,000 people flocking to the Albert Park Grand Prix Circuit on Sunday, nearly 3 million Australians tuned in to the unrivaled sports broadcast on Network Ten’s channels, reaching 698,000 national viewers with a peak audience of 934,000.
The race, which headlined the top sports program of the day, dominated all key advertising demographics, observing a 51.5% commercial share in the 25-54s group, and a 46.9% surge in interest from the 16-39s age bracket.
Additionally, the post-race program topped its time slot in all key demos, amassing an audience of 742,00 national viewers, with 11.5 million minutes streamed on the network’s digital streaming service, 10 Play.
Commenting on the success of the 2023 AusGP, race commentator and Formula 1 World Champion, Damon Hill, said: “It was an incredible weekend of racing at Albert Park, and I was thrilled to be involved with Network 10’s broadcast and call all the heart-pumping action of F1.”
“Melbourne knows how to put on a show, and it was an amazing atmosphere with huge crowds and incredible buzz combined with fantastic racing, so it was just a perfect weekend to see Max Verstappen take the win,” he said.
Paramount ANZ director of sport production, Adam Cush, added: “The Formula 1 Rolex Australian Grand Prix was full throttle this weekend and showed its dominance as one of the premier sporting events in Australia.
“Once again we’ve delivered an unrivalled broadcast, with our expert on-air team led by former F1 World Champion Damon Hill calling all the action and our production crew delivering an exemplary telecast, available live and free for all Australians,” he said.
Paramount ANZ’s general manager of ad sales, Nick Bower, spoke to the momentum and consumer power of the Australian Formula 1 fandom, adding: “Thanks to our sponsors such as 7-Eleven and their fuel partner Mobil, Harvey Norman, Shannons Insurance, PlayStation 5, Salesforce and Visit Victoria for joining us over the action-packed weekend. And major packages with Toyota, Patrón, Ford, Sigma Lenses, Suzuki and Telstra.”
“We were also thrilled to introduce the new Live Engagement Breaks this year allowing us to stay with the race through the commercial break, continuing the entertainment for viewers so they didn’t miss a minute of the high-octane action, and delivering brand messages,” he said.
This news comes after the 2023 F1 AusGP’s attendance was forecasted to be the biggest yet.