AusCycling has announced a new partnership with cycling apparel company, Northwave, providing AusCycling members with exclusive access to special offers on Northwave products.

The partnership comes ahead of the launch of AusCycling’s new member benefits program, which is set to be released in the coming weeks in the lead up to Christmas.

BikeSportz, who recently revealed similar involvement in partnerships with AusCycling through Alpinestar and BBB Cycling Australia, is the official distributor of Northwave cycling products in Australia.

BikeSportz general manager, Shannon Cramer, said: “We are delighted to partner with AusCycling and to continue providing value to their members and events.”

“Northwave has a complete range of products offering race-proven designs, bold colours and advanced technologies that will serve AusCycling members and their events with superior quality, comfort and style,” Cramer said.

AusCycling executive general manager of commercial, clubs and community, Agostino Giramondo, said the partnership will offer a great level of convenience for cyclists and event organisers across the country with local retail support and contactless transactions.

“It’s great to be able to add yet another internationally recognised brand to our growing stable of partners,” Giramondo said.

“We’re pleased to announce another partnership that will increase value for our members and will directly benefit event organisers.

“The team at Northwave, already an active advertiser on the AusCycling website, have wasted no time in supporting events by generously providing the prizes for the series winners in the Victorian Junior Road Series which were decided just over a week ago,” he said.