The Aston Martin Aramco Cognizant Formula One Team (AMF1), has launched a new partnership with leading online broker, AvaTrade, making them the team’s official trading partner for the 2023 season.

The sponsorship will see AvaTrade offer exclusive promotions and exclusive ‘money can’t buy’ experiences to their business partners’ global customer base.

AvaTrade branding will feature on the soon-to-be launched AMR23 car during the 2023 season, joining the team in its’ third year of competition on the F1 grid.

Commenting on the partnership, AMFR managing director commercial and marketing, Jefferson Slack, said: “As a racing team, we strive to improve ourselves continuously and stay ahead of the competition.”

“This draws parallels with the team at AvaTrade, which provides its traders with skilled expert advisors and personal account managers to guide them to maximise their full potential in their trading journey.

“As we seek to maximise our driving potential, AvaTrade seeks to drive investors trading potential,” Slack said.

AvaTrade CEO, Dáire Ferguson, added: “We are delighted to announce this partnership with AMF1. Traders and sports teams competing at the highest levels require a number of similar characteristics.”

“As one of the most regulated and trusted brokers in the industry, we are delighted to have AMF1 representing our brand and working with us to promote our commitment in providing traders with cutting-edge technology and the highest level of regulation to ensure they reach financial goals and lead the rest of the field in the race,” he said.

Aston Martin’s new F1 car, the AMR23 featuring AvaTrade’s branding, will launch 13 February at their Silverstone factory.

This announcement comes after F1 driver Max Verstappen teamed up with EA Sports to deliver unique motorsport experiences for fans.