ONE Championship has announced a multi-year broadcast partnership with Prime Video, to increase the organisation’s exposure throughout the US and Canada.

The deal will see 12 events streamed live on Prime Video for North American audiences, with lineups showcasing martial arts, kickboxing, muay-Thai, and submission grappling.

Commenting on the deal, ONE Championship chairman and CEO, Chatri Sityodtong, said: “ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada.”

“As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization.

“We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video,” Sityodtong said.

Amazon vice president of global sports video, Marie Donoghue, said: “We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings.”

“In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female World Champions,” she said.

The announcement comes after Amazon Prime Video were eyeing the Olympic broadcasting rights in Australia.